VannyApple Tower Theatre, 802 S Broadway, Los Angeles, CA 90014
Apple Tower Theatre: Where Old Hollywood Meets Modern Tech
Los Angeles is full of surprises, but one of the coolest hidden gems I recently visited was the Apple Tower Theatre. If you’re into history, architecture, or just love a beautifully designed Apple Store, this place is an absolute must-see! Located in downtown LA, this building has been around since 1927, originally serving as one of the city’s first major movie palaces. Today, Apple has transformed it into a next-level retail space while preserving its jaw-dropping Old Hollywood charm.
Stepping inside, I felt like I had entered a time capsule—except this one had iPads and MacBooks. Let me take you through the history, the experience, and why you should add this spot to your LA travel bucket list!
A Brief History: From Hollywood’s Golden Age to Apple’s Masterpiece
Before this building became one of the most beautiful Apple Stores in the world, it was the Tower Theatre, a historic landmark in LA’s Broadway Theatre District. Designed by architect S. Charles Lee, the theater was a French Baroque-style masterpiece, featuring ornate details, a grand staircase, and stunning chandeliers.
Why Was This Theater Special?
The Tower Theatre was the first in LA to be wired for “talkies” (films with synchronized sound). Imagine watching early Hollywood films in this lavish setting—it must have been magical!
Over the decades, the theater saw the rise and fall of Old Hollywood glamour, but like many historic buildings, it eventually shut down in 1988.
That’s when Apple stepped in! In 2021, after an extensive restoration project, the Tower Theatre was reborn as the Apple Tower Theatre, bringing history and technology together in the most stunning way.
Stepping Inside: The Apple Tower Theatre Experience
As soon as I walked in, my jaw literally dropped. The original theater’s grand design is still intact, from the ornate ceiling to the intricate gold detailing. It felt more like a historic museum than a tech store!
The Lobby: I was greeted by the massive arched ceiling, decked out with gold-leaf embellishments and intricate moldings. The marble staircase leading up to the balcony made me feel like I was about to watch a 1920s Hollywood premiere.
The Main Hall: Instead of rows of velvet seats, the main floor is now home to Apple’s latest gadgets—MacBooks, iPads, and iPhones, all displayed like pieces of modern art. The massive digital screen behind the main counter feels like a futuristic twist on the old cinema screen.
The Balcony: Walking up the staircase, I found the original theater balcony, where you can still see the old projection room. This area now serves as a space for Today at Apple sessions, where creatives can take free workshops in photography, music, and design.
Why You Should Visit the Apple Tower Theatre
1. It’s One of the Most Beautiful Apple Stores in the World
Even if you don’t need a new iPhone, the architecture alone is worth the visit. The blend of classic Hollywood elegance and modern tech design makes this one of Apple’s most stunning stores.
2. Perfect for History & Architecture Lovers
If you’re a fan of vintage theaters or historic landmarks, this place is a goldmine of LA history. Plus, it’s a rare chance to see a perfectly restored 1920s movie palace up close.
3. Free Creative Sessions at Today at Apple
Apple offers free photography, music, and coding workshops inside the Tower Theatre, making it a great place to get inspired. Whether you’re a beginner or a pro, there’s something to learn.
4. A Unique LA Experience (and Instagram-Worthy Spot!)
If you’re looking for aesthetic places in LA to take photos, this one is a dream! The grand ceilings, chandeliers, and historic details make for some amazing shots.
Plan Your Visit
Apple Tower Theatre
Address: 802 S Broadway, Los Angeles, CA 90014
Hours: 10:00 AM – 8:00 PM (Check Apple’s website for updates)
Cost: Free to enter!
Final Thoughts: A Must-Visit in Downtown LA
Whether you’re a tech enthusiast, history buff, or just looking for a cool place to visit in LA, the Apple Tower Theatre is worth your time. It’s not just a store—it’s a living piece of Hollywood history, beautifully restored for a new generation of dreamers and innovators.
So, next time you’re exploring Downtown LA, make sure to stop by, take in the beauty, and maybe even grab a new gadget while you’re at it. 
Would you visit the Apple Tower Theatre? Let me know in the comments! 
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